Fierce and brave. As resilient as life in the Chihuahuan desert. She, a gift to Doña Ana. We honor her.
This year, NMCO Studio, Success Partnership, and Ngage NM proudly collaborate for the fourth year to produce the Desert Heroines project, honoring the women of Doña Ana County who uplift and inspire one another.
Inspired by Women’s History Month, this year’s theme, “Moving Forward Together—Women Educating & Inspiring Generations”, celebrates the profound impact of mentorship and the unbreakable bonds that guide women toward leadership, creativity, and personal growth.
Throughout the month of March, we invite women to share their stories by nominating themselves alongside a mentor or mentee who has profoundly influenced their journey. After nominations close on March 24th, five pairs will be randomly selected for a stylized photo shoot, where their connection will be captured in vibrant, immersive portraits that symbolize the continuum of knowledge and encouragement passed from one generation to the next.
These portraits will be showcased both online and in a special gallery exhibition at the Mad Hatter Gallery, creating a space where the community can witness and celebrate these transformative relationships.
In the heart of Doña Ana County, Desert Heroines captures the profound relationship between mentor and mentee, celebrating the strength, wisdom, and resilience of women through a vibrant visual language. This portrait series places five pairs of heroines in immersive, monochromatic environments—each bathed in bold hues of fuchsia, yellow, blue, green, and orange—symbolizing the energy, transformation, and continuity of knowledge shared across generations.
Through color, composition, and expression, Desert Heroines highlights the unspoken bonds of guidance and empowerment, where mentorship is not just a passing of skills but a legacy of courage and inspiration. The vibrant colors, serves as the backdrop to these stories—each woman standing as both a reflection of the past and a beacon for the future.
This project honors the women who lift each other up, forging a path of leadership, creativity, and community.
